![]() ![]() Throughout this year, the executives behind HBO Max have proven willing to accept some short-term pain for long-term gain. ‘Tinderbox’ Author James Andrew Miller on How Blockbuster Nearly Killed HBO Even with the slowdown, nearly 120 million subs in two years is nothing to scoff at. Last week, the company announced its spending on content will increase 30% next year, to $33 billion. “But as you can peel back the layers, I mean, obviously they had this disruption in their supply chain and also the the India cricket rescheduling and also the Latin America delayed launch… we don’t think there’s anything structural that has happened and all of a sudden the streaming growth has fallen off a cliff.”ĭisney executives expect subscriber growth to pick back up as it re-starts to roll out more Marvel and “Star Wars” spinoff series, which began this month with the holiday-themed Marvel limited series “Hawkeye.” By this time next year, Disney execs expect to have one series each from “Star Wars,” Marvel and Pixar per quarter. “The number was a little surprising, even though (Disney CEO) Bob Chapek had guided to low single-digit million, but I think their suspicion was that somehow they were going to be much better than that,” CFRA anaylst Tuna Amobi told TheWrap. Not only was this the second time in 2021 that Disney+ failed to meet analyst expectations, it was Disney+’s smallest subscriber gain in its short lifespan. Disney added only an additional 2.1 million subscribers in its most recent quarter, far below the 10 million that Wall Street had been expecting. ![]() But since then, growth has come crashing down to Earth. Netflix is the undisputed king of streaming until someone knocks them off, which we don’t see happening anytime soon.ĭisney+ reached 95 million subscribers in its first 12 months, a number the company didn’t initially think it would hit until 2024 at the earliest. Netflix launched a new website, which provides daily and all-time rankings both globally and by country, using its new “total hours watched” metric. ![]() ![]() The streaming giant also took the rare step of providing more transparency into who and how many people are watching its shows, doing away with its often criticized counting method of registering a view when someone watches as little as two minutes of a show or movie. Along with “Squid Game,” France’s “Lupin” and Spain’s “Money Heist” have frequently landed on the service’s daily Top 10 lists. shows like “Bridgerton,” “The Witcher” and “Stranger Things.” Take your pick of the metric and “Squid Game” comes out on top: Within its first 28 days, the nine-part series was viewed by two-thirds of subscribers (142 million), who have watched a collective 1.6 billion hours of the dystopian drama. Take the South Korean-produced “Squid Game,” which has bulldozed through every other Netflix series, including high-profile U.S. ![]()
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